Terms and Conditions

• Free Extension — the Chrome extension named SerpControl distributed at no charge.
• Ultra Extension — the Chrome extension named SerpControl Ultra activated for paying Subscribers.
• Service — the Free Extension, the Ultra Extension, the Website, and any related documentation, support and updates.
• Subscription — a paid subscription to the Ultra Extension.
• Seat — a single named user authorised to use the Ultra Extension.
• Consumer — a natural person acting outside their trade, business, craft, or profession, within the meaning of Directive 2011/83/EU.

You must be at least 16 years old, or the age of digital consent in your jurisdiction, whichever is higher. By subscribing on behalf of a company, you warrant that you have authority to bind that company.

3.1 Free Extension

We grant you a worldwide, non-exclusive, non-transferable, revocable, royalty-free licence to install and use the Free Extension for your own personal or internal business purposes, subject to these Terms.

3.2 Ultra Extension

We grant Subscribers a worldwide, non-exclusive, non-transferable, revocable licence to install and use the Ultra Extension on the number of Seats covered by their Subscription. A Seat may not be shared.

3.3 What you may not do

You may not, and may not permit any third party to:

1. resell, sublicense, rent, lease or distribute the Service;
2. reverse engineer, decompile, or disassemble the Service except to the extent that applicable law expressly prevents this restriction;
3. remove or alter copyright, trade-mark or other proprietary notices;
4. use the Service to violate the law, infringe third-party rights, send spam, or run automated scraping that breaches a website's robots.txt or its Terms of Service;
5. use the Service to attack, overload or otherwise harm any website or server;
6. circumvent subscription authentication or seat limits, or use one Seat for more users than you have paid for;
7. use the Service to build a competing browser-extension SEO tool;
8. publish benchmark or comparison results without our prior written consent.

3.4 Reservation of rights

All rights, title and interest in and to the Service (including all source code, designs, trade marks, logos, and the SerpControl and SerpControl Ultra names) remain the exclusive property of Cyber Unicorn.

4.1 Pricing

• $10.00 for the selected SerpControl Ultra plan.

Prices are exclusive of VAT and other applicable sales taxes. Taxes are calculated and added at checkout by Stripe acting as our Merchant of Record (see § 4.6), based on the Subscriber's billing location.

4.2 Billing and renewal

Subscriptions are billed annually in advance through Stripe, our Merchant of Record. Subscriptions renew automatically for successive 12-month terms at the then-current price unless cancelled before the renewal date. We will email a renewal reminder at least 14 days before each renewal.

4.3 Cancellation

You may cancel auto-renewal at any time from your account page. You keep access until the end of the current paid term. We do not refund unused portions of an annual term except as required by mandatory consumer law (see § 4.5).

4.4 Failed payments

If a renewal payment fails we will retry for up to 14 days. If payment is still not received the Subscription will be suspended.

4.5 EU consumer right of withdrawal (Consumers only)

If you are a Consumer you have a statutory 14-day right of withdrawal under Directive 2011/83/EU, starting from the day after your subscription access is made available.

By beginning to use the Ultra Extension during the withdrawal period, you expressly request that we begin performance immediately and acknowledge that you will lose your right of withdrawal once performance has fully begun (Art. 16(m) of Directive 2011/83/EU).

If you have not yet activated extension access and wish to withdraw, email legal@serpctrl.lv within 14 days of purchase, quoting your order reference.

4.6 Merchant of Record

Stripe acts as our Merchant of Record for sales of the Ultra Extension. This means Stripe is the seller of record for tax purposes and is responsible for calculating, collecting, and remitting VAT, GST, and other sales taxes in the jurisdictions where it is registered. Your invoice and card statement will reference Stripe. Tax invoices issued by Stripe are made available in your account and satisfy our obligation to provide a VAT invoice.

The Service performs analyses only on the active tab in your browser, opened by you. You confirm that you have the right to inspect the URLs you audit.

You will not use the Service to:

• audit a website without authorisation where authorisation is required by law;
• harvest personal data;
• store or share other people's personal data in breach of data-protection law;
• generate traffic volumes amounting to a denial-of-service condition for the audited site.

Your privacy is governed by our Privacy Policy, which is incorporated into these Terms by reference. The Extensions run inside your browser tab and do not transmit your audit data to us.

The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all warranties express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, non-infringement, and availability.

We make no warranty that following the Service's recommendations will improve search ranking, AI visibility, traffic, revenue, or any other commercial outcome.

Nothing in these Terms limits liability that cannot be limited under mandatory law.

Subject to that, our total aggregate liability in any 12-month period is limited to the greater of (a) $10.00 or (b) the fees you paid us in the 12 months preceding the claim.

We are not liable for any indirect, incidental, special, punitive or consequential loss, including loss of profit, revenue, business, goodwill, or data.

If you are not a Consumer, you will defend, indemnify and hold us harmless against third-party claims arising from your breach of § 3.3, § 5, or your unlawful use of the Service.

We may suspend or terminate your access immediately if:

• you breach these Terms materially and do not cure within 14 days of notice;
• you breach § 3.3 or § 5 in a way that cannot be cured;
• a payment is more than 14 days overdue;
• we are required to do so by law or by Google for Chrome Web Store compliance.

Material changes that reduce a paid Ultra feature will be announced at least 30 days in advance; if you do not accept the change as a Subscriber you may terminate and receive a pro-rata refund of the unused portion of your term.

We will give Subscribers at least 30 days' email notice of any material change to these Terms.

These Terms are governed by the laws of the Republic of Latvia. The UN Convention on Contracts for the International Sale of Goods does not apply.

Consumers in the EU also benefit from the mandatory consumer-protection laws of their country of habitual residence.

Disputes will be submitted to the exclusive jurisdiction of the courts of the Republic of Latvia. Consumers may also bring proceedings in the courts of their country of habitual residence.

EU consumers may use the European Commission's online dispute resolution platform at ec.europa.eu/consumers/odr.

• Entire agreement. These Terms, the Privacy Policy and any order-confirmation email together form the entire agreement.
• Assignment. You may not assign these Terms without our prior written consent. We may assign to a successor in a merger, acquisition, or asset sale.
• Severability. If any clause is held unenforceable, the rest of these Terms remain in force.
• No waiver. A failure to enforce any provision is not a waiver of that provision.
• Notices. We may give notice by email to the address on your account. You may give notice to legal@serpctrl.lv.
• Language. These Terms are drafted in English. In case of conflict with any translation, the English version prevails, except where mandatory consumer law requires otherwise.